Advances in Advertising Research (Vol. VI)

Advances in Advertising Research (Vol. VI)
Author :
Publisher : Springer
Total Pages : 400
Release :
ISBN-10 : 9783658105587
ISBN-13 : 3658105585
Rating : 4/5 (585 Downloads)

Book Synopsis Advances in Advertising Research (Vol. VI) by : Peeter Verlegh

Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh and published by Springer. This book was released on 2015-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.


Advances in Advertising Research (Vol. VI) Related Books

Advances in Advertising Research (Vol. VI)
Language: en
Pages: 400
Authors: Peeter Verlegh
Categories: Business & Economics
Type: BOOK - Published: 2015-09-07 - Publisher: Springer

GET EBOOK

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Advances in Advertising Research (Vol. 2)
Language: en
Pages: 483
Authors: Shintaro Okazaki
Categories: Business & Economics
Type: BOOK - Published: 2011-06-21 - Publisher: Springer Science & Business Media

GET EBOOK

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónom
Advances in Advertising Research (Vol. IV)
Language: en
Pages: 407
Authors: Sara Rosengren
Categories: Business & Economics
Type: BOOK - Published: 2013-05-30 - Publisher: Springer Science & Business Media

GET EBOOK

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 644
Authors: Vinay Kothari
Categories: Business & Economics
Type: BOOK - Published: 2015-05-13 - Publisher: Springer

GET EBOOK

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of
Advances in Advertising Research (Vol. XII)
Language: en
Pages: 365
Authors: Alexandra Vignolles
Categories: Advertising
Type: BOOK - Published: 2023 - Publisher: Springer Nature

GET EBOOK

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowne