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Advanced Web Metrics with Google Analytics
Language: en
Pages: 616
Authors: Brian Clifton
Categories: Computers
Type: BOOK - Published: 2012-03-30 - Publisher: John Wiley & Sons

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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.
Advanced Web Metrics with Google Analytics
Language: en
Pages: 530
Authors: Brian Clifton
Categories: Computers
Type: BOOK - Published: 2010-04-22 - Publisher: John Wiley and Sons

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Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven We
Using Web Analytics in the Library
Language: en
Pages: 58
Authors: Kate Marek
Categories: Business & Economics
Type: BOOK - Published: 2011-12 - Publisher: American Library Association

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Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases an
Cult of Analytics: Driving online marketing strategies using web analytics
Language: en
Pages: 276
Authors: Steve Jackson
Categories: Business & Economics
Type: BOOK - Published: 2009-06-04 - Publisher: Routledge

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If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics an
42 Rules for Applying Google Analytics
Language: en
Pages: 123
Authors: Rob Sanders
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Happy About

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"42 Rules for Applying Google Analytics" is understanding a visitor's journey through your website then applying that measurement, collection and analysis of da