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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a
Essentials of Marketing Research
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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Absolute Essentials of Strategic Marketing
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Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of
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Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our u
Absolute Essentials of Ethereum
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Absolute Essentials of Ethereum is a concise textbook which guides the reader through the fascinating world of the emerging Ethereum ecosystem, from the basics