Download or read book A Research Agenda for Political Marketing written by Newman, Bruce I. and published by Edward Elgar Publishing. This book was released on 2022-04-12 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.