A Research Agenda for Place Branding

A Research Agenda for Place Branding
Author :
Publisher : Edward Elgar Publishing
Total Pages : 224
Release :
ISBN-10 : 1839102845
ISBN-13 : 9781839102844
Rating : 4/5 (844 Downloads)

Book Synopsis A Research Agenda for Place Branding by : Dominic Medway

Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals.


A Research Agenda for Place Branding Related Books

A Research Agenda for Place Branding
Language: en
Pages: 224
Authors: Dominic Medway
Categories:
Type: BOOK - Published: 2021-04-28 - Publisher: Edward Elgar Publishing

GET EBOOK

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It
A Research Agenda for Place Branding
Language: en
Pages: 345
Authors: Dominic Medway
Categories: Business & Economics
Type: BOOK - Published: 2021-04-30 - Publisher: Edward Elgar Publishing

GET EBOOK

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It
Inclusive Place Branding
Language: en
Pages: 310
Authors: Mihalis Karavatzis
Categories: Business & Economics
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge

GET EBOOK

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel
How to Brand Nations, Cities and Destinations
Language: en
Pages: 212
Authors: T. Moilanen
Categories: Business & Economics
Type: BOOK - Published: 2008-12-14 - Publisher: Springer

GET EBOOK

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
The Nordic Wave in Place Branding
Language: en
Pages: 279
Authors: Cecilia Cassinger
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

GET EBOOK

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nord