A Newscast for the Masses

A Newscast for the Masses
Author :
Publisher : Wayne State University Press
Total Pages : 228
Release :
ISBN-10 : 0814333028
ISBN-13 : 9780814333020
Rating : 4/5 (020 Downloads)

Book Synopsis A Newscast for the Masses by : Tim Kiska

Download or read book A Newscast for the Masses written by Tim Kiska and published by Wayne State University Press. This book was released on 2009 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the chief source of information for many people and a key revenue stream for the country's broadcast conglomerates, local television news has grown from a curiosity into a powerful journalistic and cultural force. In A Newscast for the Masses, Tim Kiska examines the evolution of television news in Detroit, from its beginnings in the late 1940s, when television was considered a "wild young medium," to the early 1980s, when cable television permanently altered the broadcast landscape. Kiska shows how the local news, which was initially considered a poor substitute for respectable print journalism, became the cornerstone of television programming and the public's preferred news source. Kiska begins his study in 1947 with the first Detroit television broadcast, made by WWJ-TV. Owned by the Evening News Association, the same company that owned the Detroit News, WWJ developed a credible broadcast news operation as a cross-promotional vehicle for the newspaper. Yet by the late 1960s WWJ was unseated by newcomers WXYZ-TV and WJBK-TV, whose superior coverage of the 1967 Detroit riots lured viewers away from WWJ. WXYZ-TV would eventually become the most powerful news outlet in Detroit with the help of its cash-rich parent company, the American Broadcasting Corporation, and its use of sophisticated survey research and advertising techniques to grow its news audience. Though critics tend to deride the sensationalism and showmanship of local television news, Kiska demonstrates that over the last several decades newscasts have effectively tailored their content to the demands of the viewing public and, as a result, have become the most trusted source of information for the average American and the most lucrative source of profit for television networks. A Newscast for the Masses is based on extensive interviews with journalists who participated in the development of television in Detroit and careful research into the files of the McHugh & Hoffman consulting firm, which used social science techniques to discern the television viewing preferences of metro Detroiters. Anyone interested in television history or journalism will appreciate this detailed and informative study.


A Newscast for the Masses Related Books

A Newscast for the Masses
Language: en
Pages: 228
Authors: Tim Kiska
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Wayne State University Press

GET EBOOK

As the chief source of information for many people and a key revenue stream for the country's broadcast conglomerates, local television news has grown from a cu
News for All the People: The Epic Story of Race and the American Media
Language: en
Pages: 463
Authors: Juan González
Categories: History
Type: BOOK - Published: 2011-10-31 - Publisher: Verso Books

GET EBOOK

A landmark narrative history of American media that puts race at the center of the story. Here is a new, sweeping narrative history of American news media that
Navigating the News
Language: en
Pages: 258
Authors: Richard Craig
Categories: Journalism
Type: BOOK - Published: 2020 - Publisher: Peter Lang Incorporated, International Academic Publishers

GET EBOOK

In an age when young people may confuse online chatter with legitimate news, Navigating the News is the first textbook designed to show students how to recogniz
Media Writing
Language: en
Pages: 468
Authors: Doug Newsom
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1985 - Publisher:

GET EBOOK

News from Mars
Language: en
Pages: 259
Authors: Joshua Nall
Categories: Science
Type: BOOK - Published: 2019-08-13 - Publisher: University of Pittsburgh Press

GET EBOOK

Mass media in the late nineteenth century was full of news from Mars. In the wake of Giovanni Schiaparelli’s 1877 discovery of enigmatic dark, straight lines