Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. C

The author, who is in his twenties and fluent in Chinese, intimately examines the future of China through the lens of the Jiu Ling Hou—the generation born aft

Adolescents and young adults are the main users of social media. This has sparked interest among researchers regarding the effects of social media on normative

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.