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Yes We Did! An inside look at how social media built the Obama brand
Language: en
Pages: 213
Authors: Rahaf Harfoush
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Type: BOOK - Published: 2009-05-20 - Publisher: New Riders

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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer
Branding the Candidate
Language: en
Pages: 228
Authors: Lisa D. Spiller
Categories: Business & Economics
Type: BOOK - Published: 2011-07-15 - Publisher: Bloomsbury Publishing USA

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American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hear
Encyclopedia of Social Media and Politics
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Pages: 1613
Authors: Kerric Harvey
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Type: BOOK - Published: 2013-12-20 - Publisher: SAGE Publications

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The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements
ILobby.eu
Language: en
Pages: 234
Authors: Caroline De Cock
Categories: Computers
Type: BOOK - Published: 2010 - Publisher: Eburon Uitgeverij B.V.

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With iLobby.eu, Caroline De Cock draws on extensive firsthand experience to present a thorough guide to lobbying the European Union using both traditional metho
Debating the Presidency
Language: en
Pages: 212
Authors: Richard J. Ellis
Categories: Political Science
Type: BOOK - Published: 2019-12-20 - Publisher: CQ Press

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The study of the presidency—the power of the office, the evolution of the executive as an institution, the men who have served—has generated a great body of