A revolutionary approach to writing that will teach you how to express yourself fluently and with confidence for the rest of your life.

With extensive video footage of his trailblazing cognitive experiments, Michael Gazzaniga—the “father of cognitive neuroscience”—illuminates the discove

Presents a set of basic exercises designed to release creative potential and tap into the special abilities of the brain's right hemisphere.

Most books on writing scientific papers leave readers with the impression that they are in for a hard time. This book takes a different approach: it aims to rai

An important contribution to the scholarship on student writing and composition theory, this book presents a new approach to writing instruction based on lingui