Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business

Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook p

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So

Everyone loves a children's book. And many dream about writing one. But is it actually possible for an unpublished writer—armed with a good story idea and a l

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executi