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Words that Sell
Language: en
Pages: 140
Authors: Richard Bayan
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: McGraw-Hill Companies

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"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, p
Words that Make New Jersey History
Language: en
Pages: 320
Authors: Howard L. Green
Categories: History
Type: BOOK - Published: 1995 - Publisher: Rutgers University Press

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Here isa unique collection of documents that spans the history of New Jersey, from the arrival of Dutch traders in the 1600s to the present. The materials touch
Phrases That Sell
Language: en
Pages: 162
Authors: Sally Germain
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: McGraw-Hill Education

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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy
More Words That Sell
Language: en
Pages: 176
Authors: Richard Bayan
Categories: Business & Economics
Type: BOOK - Published: 2003-07-17 - Publisher: McGraw-Hill Education

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A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-
Web Copy That Sells
Language: en
Pages: 322
Authors: Maria Veloso
Categories: Business & Economics
Type: BOOK - Published: 2013-02-15 - Publisher: AMACOM

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Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques