This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear

How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of th

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a