This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to en

Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of l

Revised edition of Visual merchandising and display, c2012.

Explains the visual merchandisers creative process and how they use design to attract customers.

Included is a truly extensive number of merchandise displays - on the selling floor and in the store window - as well as communications and signage, lighting, c