Download or read book Why Women Shop: Secrets Revealed written by Stella Minahan and published by John Wiley & Sons. This book was released on 2007-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: · Retailers· Marketers· Manufacturers· Advertisers· Salespeople dealing with the retail industry Special Features: · The authors are gaining increased exposure in the U.S. market, including coverage in Women's World Magazine (2 million circ.)· There are few books available that look at why women shop· Eye-catching package and low-price make this a good non-fiction companion to books like those in the Shopaholic Series About The Book: This book is dedicated to women who shop. All retailers and the many industries associated with retail will gain useful knowledge from reading this book. Why Women Shop provides fascinating insight into female shopping habits, much of it which will register with the shoppers themselves as they gain a better understanding of their shopping style. The authors, through their research, reveal many secrets which many in the retail chain should be clamoring to learn. The global research behind this book provides invaluable information for retailers, marketers, manufacturers of consumer goods, advertisers, visual merchandisers, property developers, salespeople, or anyone who has dealings with the retail industry.