Sports Marketing

Sports Marketing
Author :
Publisher : Routledge
Total Pages : 614
Release :
ISBN-10 : 9781351707282
ISBN-13 : 1351707280
Rating : 4/5 (280 Downloads)

Book Synopsis Sports Marketing by : Michael J. J. Fetchko

Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Routledge. This book was released on 2018-10-09 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.


Sports Marketing Related Books

Sports Marketing
Language: en
Pages: 614
Authors: Michael J. J. Fetchko
Categories: Business & Economics
Type: BOOK - Published: 2018-10-09 - Publisher: Routledge

GET EBOOK

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting envi
What's Your Red Rubber Ball?!
Language: en
Pages: 74
Authors: Kevin Carroll
Categories: Juvenile Fiction
Type: BOOK - Published: 2008-07-22 - Publisher: ESPN

GET EBOOK

Encourages young readers to figure out the dream they wish to pursue and how to go about doing it using a red rubber ball as a metaphor for dreams, and includes
What's Your Red Rubber Ball?
Language: en
Pages: 96
Authors: Kevin Carroll
Categories: Sports & Recreation
Type: BOOK - Published: 2007-11-06 - Publisher: ESPN Books

GET EBOOK

Using the Red Rubber Ball as a metaphor for dreams, this highly interactive, vibrant book tells the story of how the author has been able to incorporate his lov
401 Practical Adaptations for Every Classroom
Language: en
Pages: 212
Authors: Beverley Holden Johns
Categories: Education
Type: BOOK - Published: 2015-03-17 - Publisher: Simon and Schuster

GET EBOOK

Award-winning educator Beverley Holden Johns offers a valuable collection of modifications and accommodations for students with special needs. Busy teachers can
Roadtrip Nation
Language: en
Pages: 306
Authors: Nathan Gebhard
Categories: Business & Economics
Type: BOOK - Published: 2006-08-22 - Publisher: Ballantine Books

GET EBOOK

SO WHAT ARE YOU GONNA DO WITH YOUR LIFE? “You should be a lawyer, a doctor, an accountant, a consultant, blah, blah, blah. Everywhere you turn people try to t