If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstandin

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstandin

New York Times Bestseller “We all want to raise children with good values—children who are the opposite of spoiled—yet we often neglect to talk to our chi

Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make

Offers practical tips for raising healthy children in a commercial world, based on the results of an art and essay contest in which kids were asked what they wa