Download or read book What is Strategy, and Does it Matter? written by Richard Whittington and published by . This book was released on 1993 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study of corporate strategy. In this text, the author identifies four basic "theories of action" in strategy - the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.