What Chinese Want

What Chinese Want
Author :
Publisher : St. Martin's Griffin
Total Pages : 0
Release :
ISBN-10 : 1137278358
ISBN-13 : 9781137278357
Rating : 4/5 (357 Downloads)

Book Synopsis What Chinese Want by : Tom Doctoroff

Download or read book What Chinese Want written by Tom Doctoroff and published by St. Martin's Griffin. This book was released on 2013-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us—or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs—or anyone else who wants to know what makes the Chinese tick. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.


What Chinese Want Related Books

What Chinese Want
Language: en
Pages: 0
Authors: Tom Doctoroff
Categories: Business & Economics
Type: BOOK - Published: 2013-09-24 - Publisher: St. Martin's Griffin

GET EBOOK

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is
What Chinese Want
Language: en
Pages: 273
Authors: Tom Doctoroff
Categories: Business & Economics
Type: BOOK - Published: 2012-05-22 - Publisher: Macmillan

GET EBOOK

What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers a
Kingdom of Characters (Pulitzer Prize Finalist)
Language: en
Pages: 337
Authors: Jing Tsu
Categories: History
Type: BOOK - Published: 2023-01-17 - Publisher: Penguin

GET EBOOK

PULITZER PRIZE FINALIST A New York Times Notable Book of 2022 What does it take to reinvent a language? After a meteoric rise, China today is one of the world�
How China Became Capitalist
Language: en
Pages: 268
Authors: R. Coase
Categories: Business & Economics
Type: BOOK - Published: 2016-04-30 - Publisher: Springer

GET EBOOK

How China Became Capitalist details the extraordinary, and often unanticipated, journey that China has taken over the past thirty five years in transforming its
China, Trade and Power: Why the West’s Economic Engagement Has Failed
Language: en
Pages: 175
Authors: Stewart Paterson
Categories: Business & Economics
Type: BOOK - Published: 2018-10-18 - Publisher: London Publishing Partnership

GET EBOOK

From a Western point of view, the policy of economic engagement with China has failed. A rapid rise in living standards in China has helped legitimize and stren