Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or

"International Institute for Analytics"--Dust jacket.

A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price! 3 auth

This book is about the process of using analytics and the capabilities of analytics in today’s organizations. Cutting through the buzz surrounding the term an