User Generated Branding

User Generated Branding
Author :
Publisher : Gabler Verlag
Total Pages : 451
Release :
ISBN-10 : 3834923249
ISBN-13 : 9783834923240
Rating : 4/5 (240 Downloads)
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Book Synopsis User Generated Branding by : Ulrike Arnhold

Download or read book User Generated Branding written by Ulrike Arnhold and published by Gabler Verlag. This book was released on 2010-07-15 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.


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