"Understanding how commercials are made is the key to doing it right. no matter what kind of budget you're on, you'll benefit from this step-by-step overview of

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial fro

Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has

Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's messa

“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades followin