The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platf

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platf

Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic m

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter