This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not

Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use o

This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superhero

The Dynamic Essence of Transmedia Storytelling challenges many established truths about popular literary classics by presenting an analysis of sixty Korean vari

While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed