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Transmedia Marketing
Language: en
Pages: 581

Transmedia Marketing

Authors: Anne Zeiser
Categories: Art
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press

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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Transmedia Marketing
Language: en
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Transmedia Marketing

Authors: Anne Zeiser
Categories: Art
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press

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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Language: en
Pages: 633

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Authors: Y?lmaz, Recep
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Authors: Andrea Phillips
Categories: Business & Economics
Type: BOOK - Published: 2012-06-22 - Publisher: McGraw Hill Professional

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The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself wit