Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to

Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.

This volume offers a detailed analysis of the issues related to the protection of non-traditional marks. In recent years, the domain of trademark law and the sc

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge f

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a var