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Conference and Trade Show Intelligence
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Pages: 223
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Powerful Exhibit Marketing
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Type: BOOK - Published: 2010-02-23 - Publisher: John Wiley & Sons

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A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact f
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Trade Show and Event Marketing
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Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media
Trade Show 411
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"Whether you are a trade show novice or are looking for some insights into how to improve your trade show marketing strategy and tactics, Trade Show 411 is must