This volume considers world-making as the intersection of the fan pilgrimage experience and the responses of destinations. It critically examines the emerging f

This invigorating read explores the inherent unsustainability of events, exacerbated by the COVID-19 pandemic crisis. Vassilios Ziakas challenges the dominant p

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and kar

This book explores what games and play can tell us about contemporary processes of urbanization and examines how the dynamics of gaming can help us understand t

Contents tourism is tourism induced by the contents (narratives, characters, locations and other creative elements) of films, novels, games, manga, anime, telev