Tourist Destination Images and Local Culture

Tourist Destination Images and Local Culture
Author :
Publisher : Springer Science & Business Media
Total Pages : 178
Release :
ISBN-10 : 9783658045210
ISBN-13 : 3658045213
Rating : 4/5 (213 Downloads)

Book Synopsis Tourist Destination Images and Local Culture by : Verena Schwaighofer

Download or read book Tourist Destination Images and Local Culture written by Verena Schwaighofer and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology.


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