Related Books

The Routledge Handbook of Tourism Marketing
Language: en
Pages: 523
Authors: Scott McCabe
Categories: Business & Economics
Type: BOOK - Published: 2014-01-03 - Publisher: Routledge

GET EBOOK

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons
Tourism Marketing for Cities and Towns
Language: en
Pages: 328
Authors: Bonita Kolb
Categories: Business & Economics
Type: BOOK - Published: 2006-08-14 - Publisher: Routledge

GET EBOOK

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing th
Tourism Marketing
Language: en
Pages: 304
Authors: DEVASHISH. DASGUPTA
Categories: Hospitality industry
Type: BOOK - Published: 2010 - Publisher: Pearson Education India

GET EBOOK

Tourism Marketing
Language: en
Pages: 328
Authors: Michael M. Coltman
Categories: Business & Economics
Type: BOOK - Published: 1989 - Publisher: Van Nostrand Reinhold Company

GET EBOOK

Tourism and Hospitality Marketing
Language: en
Pages: 490
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2009-05-12 - Publisher: SAGE

GET EBOOK

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc