Total Global Strategy II

Total Global Strategy II
Author :
Publisher :
Total Pages : 328
Release :
ISBN-10 : UCSD:31822031235583
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Total Global Strategy II by : George S. Yip

Download or read book Total Global Strategy II written by George S. Yip and published by . This book was released on 2003 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis.For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.


Total Global Strategy II Related Books

Total Global Strategy II
Language: en
Pages: 328
Authors: George S. Yip
Categories: Electronic commerce
Type: BOOK - Published: 2003 - Publisher:

GET EBOOK

Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with
Total Global Strategy
Language: en
Pages: 292
Authors: George S. Yip
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher:

GET EBOOK

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements
Global Strategies for Emerging Asia
Language: en
Pages: 352
Authors: Anil K. Gupta
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: John Wiley & Sons

GET EBOOK

The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the g
Global Competitive Strategy
Language: en
Pages: 305
Authors: Daniel F. Spulber
Categories: Business & Economics
Type: BOOK - Published: 2007-07-02 - Publisher: Cambridge University Press

GET EBOOK

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short
Global Strategy and the Organization
Language: en
Pages: 244
Authors: Anil K. Gupta
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: John Wiley & Sons

GET EBOOK

A STRATEGIC FRAMEWORK FOR GLOBAL DOMINANCE In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries