Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke

A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well display

This book enhances learning about complex project management principles and practices through the introduction and discussion of a portfolio of tools presented

This is not another book about how to put the wet stuff on the red stuff. The Fire Chief's Tool Box presents a clear view of the personal and professional issue