How to Kill a Unicorn

How to Kill a Unicorn
Author :
Publisher : Crown Currency
Total Pages : 306
Release :
ISBN-10 : 9780804138741
ISBN-13 : 0804138745
Rating : 4/5 (745 Downloads)

Book Synopsis How to Kill a Unicorn by : Mark Payne

Download or read book How to Kill a Unicorn written by Mark Payne and published by Crown Currency. This book was released on 2014-10-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.


How to Kill a Unicorn Related Books

How to Kill a Unicorn
Language: en
Pages: 306
Authors: Mark Payne
Categories: Business & Economics
Type: BOOK - Published: 2014-10-07 - Publisher: Crown Currency

GET EBOOK

A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and
To Kill a Unicorn
Language: en
Pages:
Authors: John Corwin
Categories:
Type: BOOK - Published: 2020-04-10 - Publisher:

GET EBOOK

KILL A UNICORN OR DIE TRYINGThe gods are dead. The fae rule Gaia.Cain used to kill for the fae. The only human to become a member of the Oblivion Guard, he kill
The Unicorn Thief
Language: en
Pages: 209
Authors: R. R. Russell
Categories: Juvenile Fiction
Type: BOOK - Published: 2014-05-06 - Publisher: Sourcebooks, Inc.

GET EBOOK

Readers who fell in love with Twig, Ben, and the fierce, wild unicorns of misty Lonehorn Island better get ready for an even more action-packed, heart-wrenching
The Unicorn Quest
Language: en
Pages: 274
Authors: Kamilla Benko
Categories: Juvenile Fiction
Type: BOOK - Published: 2018-01-30 - Publisher: Bloomsbury Publishing USA

GET EBOOK

An enchanting, exciting fantasy about a real-world girl searching for her sister in a land full of magic and strange creatures, blending the timeless feel of A
The Unicorn Delusion
Language: en
Pages: 220
Authors: G. L. Lambert
Categories: Family & Relationships
Type: BOOK - Published: 2018-04-17 - Publisher:

GET EBOOK

"This book will serve as that hard reset for you to scan through whenever you're feeling weak, being taken advantage of, or simply burnt the fuck out. This isn'