Theory Construction in Marketing
Author | : Gerald Zaltman |
Publisher | : John Wiley & Sons |
Total Pages | : 248 |
Release | : 1982 |
ISBN-10 | : STANFORD:36105005325993 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Theory Construction in Marketing by : Gerald Zaltman
Download or read book Theory Construction in Marketing written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: