Download or read book The Ultimate Small Business Marketing Toolkit written by Beth Goldstein and published by . This book was released on 2007 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to: Develop targeted customer profiles using affordable market research techniques, Get inside the heads of customers and learn what makes them tick, Navigate your marketplace and turn obstacles into opportunities, Establish winning partnerships that support your company's growth, Sell your brand to the world using brochures, Web sites, direct mail, and advertising. Book jacket.