If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BO

A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relat

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a prac