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The Sports Strategist
Language: en
Pages: 289
Authors: Irving Rein
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Oxford University Press, USA

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The sports industry is more complex than ever before, and succeeding within it now requires an equally dynamic approach. Teams and leagues across many sports fa
The Sports Strategist
Language: en
Pages: 404
Authors: Irving Rein PhD
Categories: Business & Economics
Type: BOOK - Published: 2014-08-01 - Publisher: Oxford University Press

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Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fi
Sports Marketing
Language: en
Pages: 360
Authors: Christine Brooks
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher:

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Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/e
The New Strategist
Language: en
Pages: 337
Authors: Günter Müller-Stewens
Categories: Business & Economics
Type: BOOK - Published: 2020-02-03 - Publisher: Kogan Page Publishers

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As organizations face an unprecedented rate of change, how should the role of the strategist adapt to address new challenges? Based on original research and con
Super Strategist
Language: en
Pages: 175
Authors: Lesley Bielby
Categories: Business & Economics
Type: BOOK - Published: 2021-04-27 - Publisher: Figure 1 Publishing

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Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been writt