Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of tho

In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a signific

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

In the complex landscape of binge eating disorders, a pervasive and intricate challenge unfolds. Binge eating, characterized by Binge eating disorders, is a dif