Download or read book The Risk-driven Business Model written by Karan Girotra and published by Harvard Business Press. This book was released on 2014 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Risk-Driven Business Model introduces a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries. In the book, the authors outline how to transform a company by revisiting the assumptions around the firm's key decisions. Business model innovation, the authors say, essentially is about WHAT key decisions get made in a business, WHEN they get made, WHO makes them, and WHY those individuals make the decisions they do. So by changing a company's approach to these choices, you can fundamentally alter the risks involved and invent new, superior business models.