The Rise of Hedgefox Brands

The Rise of Hedgefox Brands
Author :
Publisher :
Total Pages : 326
Release :
ISBN-10 : 9798558283945
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis The Rise of Hedgefox Brands by : Aj Fernandez

Download or read book The Rise of Hedgefox Brands written by Aj Fernandez and published by . This book was released on 2020-11-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your brand a hedgehog? Is it a fox? It could be a combination of both: a hedgefox. In the Rise of Hedgefox Brands, you will learn how our current neuroscience knowledge allows us to combine the strength of specialist brand strategists (hedgehogs) with the innovative approaches created by brand generalists (foxes). This fusion is excellent during moments of abundance, but it is incredibly powerful in challenging times. It maximizes brand strength to help companies survive and even thrive in difficult periods. The Rise of Hedgefox Brands dives into brain science applied to brands in a practical and straightforward way. It dissects a brand key components (simplicity, trust, and attraction) to create a path for developing more fitting brand extensions. After reading it, you will have a greater awareness of why we buy brands and how this understanding may help your company connect more effectively to your customers.


The Rise of Hedgefox Brands Related Books

The Rise of Hedgefox Brands
Language: en
Pages: 326
Authors: Aj Fernandez
Categories:
Type: BOOK - Published: 2020-11-11 - Publisher:

GET EBOOK

Is your brand a hedgehog? Is it a fox? It could be a combination of both: a hedgefox. In the Rise of Hedgefox Brands, you will learn how our current neuroscienc
Time to Lead
Language: en
Pages: 534
Authors: Jan-Benedict Steenkamp
Categories: Business & Economics
Type: BOOK - Published: 2020-09-15 - Publisher: Greenleaf Book Group

GET EBOOK

Where is leadership when we need it? What can today’s corporate, non-profit, military, and public-service leaders learn from daring decisions that changed his
Managerial and Organizational Cognition
Language: en
Pages: 278
Authors: Colin Eden
Categories: Business & Economics
Type: BOOK - Published: 1998-03-19 - Publisher: SAGE

GET EBOOK

Interest in the field of managerial and organizational cognition has been intense over the last few years. This book explores and provides an in-depth overview
Over the Hedge
Language: en
Pages: 130
Authors: Michael Fry
Categories: Humor
Type: BOOK - Published: 2006-03 - Publisher: Andrews McMeel Publishing

GET EBOOK

"I've been reading the strip for a decade, and now I view the world through RJ and Verne colored glassess . . . . This outdoor odd couple holds up a fun-house m
The Muselmann at the Water Cooler
Language: en
Pages: 0
Authors: Eli Pfefferkorn
Categories: Biography & Autobiography
Type: BOOK - Published: 2011 - Publisher:

GET EBOOK

Winner of the 2012 Helen and Stan Vine Canadian Jewish Book Award in Holocaust Literature. A survivor of concentration camps and the Death March, Eli Pfefferkor