Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were la

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were la

Making News is the story of how the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill grew from a single course in

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

Darrell West argues against prevailing wisdom that the media has increased in influence in the past decade. Covering over 200 years of American history, beginni