In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes wi

In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with p

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ

Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Associatio

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their c