Download or read book The Reason for the Rhymes written by Clifford Goldmacher and published by . This book was released on 2020-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Reason For The Rhymes" will rekindle your innate creativity to significantly enhance your ability to innovate. By mixing practical how-tos with song-based examples that everyone knows, GRAMMY-recognized #1 hit songwriter, Cliff Goldmacher, will teach you how to explore, shape and sell your ideas by teaching you how to write songs. Using the book's fun and accessible exercises, you will develop the essential skills of lateral thinking, creativity, communication, empathy, collaboration, risk-taking and the diffusion of ideas which will, quite simply, make you a better innovator.