Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and

"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies

Examples include: 25 words that hurt your resume; A user-friendly Web site; ABCs of strategic public relations; CBAs of strategic public relations; Ad placement

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations to

'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be