The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of l

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance

Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many profess

Seminar selling is the most cost-effective technique for marketing financial products and services. Research has shown that face-to-face sales calls are very ex

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individ