The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. T

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Rela

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing c

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands

Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and