Have you ever wondered what goes on behind the making of iconic ad campaigns like ‘Thanda Matlab Coca Cola’, Cadbury Celebrations’ ‘Toh Iss Diwali Aap K

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The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most import

Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into

'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products,