The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the fourth title in the Routledge Series The Practical Guide to Events and Hotel

Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors.

Promotes the theory that superior customer service leads to a superior business organisation

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin