The Political Marketing Game

The Political Marketing Game
Author :
Publisher : Springer
Total Pages : 272
Release :
ISBN-10 : 9780230299511
ISBN-13 : 0230299512
Rating : 4/5 (512 Downloads)
GET BOOK
Book Synopsis The Political Marketing Game by : J. Lees-Marshment

Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.


The Political Marketing Game Related Books

The Political Marketing Game
Language: en
Pages: 272

The Political Marketing Game

Authors: J. Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2011-03-29 - Publisher: Springer

GET EBOOK

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values
Political Marketing
Language: en
Pages: 292

Political Marketing

Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

GET EBOOK

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie
Global Political Marketing
Language: en
Pages: 362

Global Political Marketing

Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2009-10-16 - Publisher: Routledge

GET EBOOK

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis
Political Marketing in the United States
Language: en
Pages: 331

Political Marketing in the United States

Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-08-28 - Publisher: Routledge

GET EBOOK

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o
Current Issues in Political Marketing
Language: en
Pages: 318

Current Issues in Political Marketing

Authors: Jennifer Lees-Marshment
Categories: Business & Economics
Type: BOOK - Published: 2006-05-12 - Publisher: Routledge

GET EBOOK

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from