A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.

During the last few years economics and business education have emerged as one of the largest fields of study in higher education. At the same time, the pressin

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study

Dictionary of Scientific Principles presents a unique and timeless collection of (almost) all known rules or laws commonly called principles, identified through

A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be