New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook o

State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of N

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide

The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def